Working with me
Expectations
Great. Now that we're working together, here's what I need from you, and what you can expect to receive from me.Â
Copywriter's brief
Once we have agreed to work together I will need some key information from you.
This is known as ‘a copywriter’s brief’.
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A good one is clear, informative, comprehensive and succinct.
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Your writer wants to write great copy for you – it’s what we love to do – so make it easy by providing this form as fully as possible.
Your brand
If you are unclear on your key marketing information (brand/USP/brand mission) you can download and complete the following document.
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BRAND BLUEPRINT | BRAND STRATEGY | Helen Cullen-Williams (helencullenwilliams.com)
The Process
Your three week content creation window will contain these stages:
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1. Align understanding between client and copywriter.
This can be done through an initial meeting where I will listen on a deep level for your key messages, and determine how to create the correct vehicle to get them where they need to be.
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2. Gather and include all necessary and desirable information.
We will agree on the best way to do this by research including conversation for example, and/or other means such as experiencing your product or service.
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3. Say it in the best way.
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I will send you a series of proofs for your comments and feedback.
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Think of first proof as the starting point in an ongoing and iterative conversation to get your copy to where you want it to be.
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Often the first drafts will be a drawing together of all of the relevant information to be included in the piece, and aligning our understanding of the form the piece is to take.
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Once the parameters of the copy are clear, later drafts will develop a presentation style to suit the client message culminating in a final draft.