top of page
Working with me

Expectations

Great.  Now that we're working together, here's what I need from you, and what you can expect to receive from me. 

Copywriter's brief

Once we have agreed to work together I will need some key information from you.

This is known as ‘a copywriter’s brief’. 

​

A good one is clear, informative, comprehensive and succinct. 

​

Your writer wants to write great copy for you – it’s what we love to do – so make it easy by providing this form as fully as possible.

 

Your brand

If you are unclear on your key marketing information (brand/USP/brand mission) you can download and complete the following document. 

​

BRAND BLUEPRINT | BRAND STRATEGY | Helen Cullen-Williams (helencullenwilliams.com)

The Process

Your three week content creation window will contain these stages:

​​

1. Align understanding between client and copywriter.

This can be done through an initial meeting where I will listen on a deep level for your key messages, and determine how to create the correct vehicle to get them where they need to be.

​

2. Gather and include all necessary and desirable information.

We will agree on the best way to do this by research including conversation for example, and/or other means such as experiencing your product or service. 

​

3. Say it in the best way.

  • I will send you a series of proofs for your comments and feedback.

  • Think of first proof as the starting point in an ongoing and iterative conversation to get your copy to where you want it to be.   

  • Often the first drafts will be a drawing together of all of the relevant information to be included in the piece, and  aligning our understanding of the form the piece is to take. 

  • Once the parameters of the copy are clear, later drafts will develop a presentation style to suit the client message culminating in a final draft. 

bottom of page